Visual Identity is the set of elements that visually represent a company or institution.
In short, she is the one who marks the name of her target audience,
idea, product or service from your brand.
A problem for many companies that propose the creation of Visual Identity is the use of the identity creation model “from the outside in”. In it, those responsible try to interpret what the briefing proposes,
but they don't really get involved with the company or the project.
It is at this point that the proposed Visual Identity ceases to value the company's interests
and is focused on the creator’s personal interpretation.
Visual Identity requires special care, so that the brand is well directed and positioned in the market.
Therefore, we believe in a strategic design, where the process is done from the inside out.
Through branding, that is, a business management model focused on the public's perception of the company, we adapted the Visual Identity to cover the real needs of your business and meet the objectives for success.